Honda not allowing my new machine to be sold as brand new

Published on August 26, 2025 at 4:01 PM

I'm writing to express my frustration and disappointment with the current situation regarding my new 2025 Honda Rubicon. As you're aware, I was provided with this new vehicle as compensation for the issues I've experienced with my 2024 Honda Rubicon.

I've recently found a buyer interested in purchasing the new 2025 Honda Rubicon, but I'm facing a roadblock due to Honda Canada's policies. The dealership that has my vehicle is not allowed to sell it on my behalf as a new machine, and instead, I'm being forced to register it with Honda Canada. This would technically make it a used vehicle, despite having 0 km and 0 hours on it. I'm concerned that this will significantly impact the sale of the vehicle, as it will:

1. Disqualify the dealership from offering any Honda incentives.

2. Limit financing options for the buyer, who will have to accept higher used vehicle interest rates (7.9%) instead of the more favorable new vehicle rates (1.9%).

I understand that Honda Canada has its policies in place, but I believe this situation warrants an exception. I've been extremely patient throughout the process, and I expect a more reasonable approach from Honda Canada, especially when they have not been as cooperative in regards to honoring their previous offer of granting me 3 years extended warranty as compensation, and giving me false hope that they would help my with other compensation for financial losses that I have incurred from being without my Honda ATV for such a long period of time.

I would appreciate it if Honda Canada could review this matter and consider an alternative solution that would allow the dealership to sell the vehicle as new, with the associated benefits and incentives.